Spurred on in part by success of such hit shows as Changing rooms, Trading spaces, and designers challenge, homeowners across the country are redecorating, remodeling and rebuilding. Many people are content with superficial changes, such as new paints and new accessories, but some are more ambitious.
These homeowners want to move walls, add rooms, redesign kitchens, covert garages to home theaters-the big stuff. Following many customer trends, publishers try to create magazines that appeal to carefully identified groups of potential readers and the advertisers whos d like to reach them. The do-it yourself (DIY) market is already served by numerous magazines but sees an opportunity in those homeowners who tackle the heavy duty projects.
To analyze the Do it yourself for homeowners needs, we will critically analyze data based on tables-
Analysis of remodeling activities done based on tables.
Most of the activities of house remodeling activities (greater than 50) are to be done by homeowners themselves (Table 5).Major activities include painting , demolition , plumbing and other activities which are greater than 80 shows willingness of people to do it by themselves.
Most of the activities fall under the 5k to 20k amount (Table 4).Hence this can be capitalized by the Do It yourself companies since these amounts are not huge and can be done by homeowners themselves. Again emphasizing on the willingness of consumers to spend even if the activity is to be done by themselves.
Moreover such healthy amount corroborate the fact the willingness to spend by homeowners and in doing so seeking for resources which will help them identify the best resourcesupplier.(Table 3 and 4 combined)
Keeping in mind the changing trends the most affected areas of home are kitchen, bathroom, and home office. This is primarily because these areas are subjected to maximum use and likely to more wear and tear. Hence urgent fixationsremodeling of these areas are of prime importance to home owners leading to very little delay in investment.
Recommendation-Online Web Magazine
To reach to potential customers, the magazine can launch an online web magazine with capability for daily RSS feeds and newsletters sent out to potential customers. The advantages of such an approach lies in the fact that, it cost cheaper to start an online web portal decreasing the overhead costs manufacturing costs related to paper magazine are eliminated. Moreover, it would be more profitable if the magazine is a fortnightly rather than a monthly magazine as this will keep attracting customers to website over consistently.
Also, according to data provided from the tables we can see that a high portion of the investment of homeowners goes into the kitchen, bathroom and study area. They are also willing to spend moderately good sum of money into restructuring and remodeling their house, office etc.
Marketing and Funding for the Online MagazinePropaganda for magazine can happen through online social media and networking sites. Sites such as Facebook can help form Fan pages which can attract in customers. Similarly forming Orkut communities and garnering followers in twitter can help spread awareness among potential customers.
For funding such a magazine, again online Ads by agencies who want to advertise about the do it yourself products will help. Also but imbibing in Google Ad sense will bring in considerable amount of funds to such a intiative.More funds can be accumulated by starting online premium memberships for customers who can get insight analysis to happening trends , designs , available suppliers , their pros and cons etc.
The do-it-yourself (DIY) market continues to grow and closely parallels the professional home-improvement market. DIY market growth is attributed to an increased presence of products, the personal satisfaction experienced, and the cost savings customers realize. A portion of the do-it-yourself market is the buy-it-yourself (BIY) market. Consumers are buying the product and arranging for someone else to do the fabrication andor installation. This is more expensive then the do-it-yourself approach, but less costly than buying finished products from other sources. It also provides similar feelings of creativity, pride, and individuality associated with direct creative involvement. This sense of participation in home decorating is an important factor for many of these committed customers.
These homeowners want to move walls, add rooms, redesign kitchens, covert garages to home theaters-the big stuff. Following many customer trends, publishers try to create magazines that appeal to carefully identified groups of potential readers and the advertisers whos d like to reach them. The do-it yourself (DIY) market is already served by numerous magazines but sees an opportunity in those homeowners who tackle the heavy duty projects.
To analyze the Do it yourself for homeowners needs, we will critically analyze data based on tables-
Analysis of remodeling activities done based on tables.
Most of the activities of house remodeling activities (greater than 50) are to be done by homeowners themselves (Table 5).Major activities include painting , demolition , plumbing and other activities which are greater than 80 shows willingness of people to do it by themselves.
Most of the activities fall under the 5k to 20k amount (Table 4).Hence this can be capitalized by the Do It yourself companies since these amounts are not huge and can be done by homeowners themselves. Again emphasizing on the willingness of consumers to spend even if the activity is to be done by themselves.
Moreover such healthy amount corroborate the fact the willingness to spend by homeowners and in doing so seeking for resources which will help them identify the best resourcesupplier.(Table 3 and 4 combined)
Keeping in mind the changing trends the most affected areas of home are kitchen, bathroom, and home office. This is primarily because these areas are subjected to maximum use and likely to more wear and tear. Hence urgent fixationsremodeling of these areas are of prime importance to home owners leading to very little delay in investment.
Recommendation-Online Web Magazine
To reach to potential customers, the magazine can launch an online web magazine with capability for daily RSS feeds and newsletters sent out to potential customers. The advantages of such an approach lies in the fact that, it cost cheaper to start an online web portal decreasing the overhead costs manufacturing costs related to paper magazine are eliminated. Moreover, it would be more profitable if the magazine is a fortnightly rather than a monthly magazine as this will keep attracting customers to website over consistently.
Also, according to data provided from the tables we can see that a high portion of the investment of homeowners goes into the kitchen, bathroom and study area. They are also willing to spend moderately good sum of money into restructuring and remodeling their house, office etc.
Marketing and Funding for the Online MagazinePropaganda for magazine can happen through online social media and networking sites. Sites such as Facebook can help form Fan pages which can attract in customers. Similarly forming Orkut communities and garnering followers in twitter can help spread awareness among potential customers.
For funding such a magazine, again online Ads by agencies who want to advertise about the do it yourself products will help. Also but imbibing in Google Ad sense will bring in considerable amount of funds to such a intiative.More funds can be accumulated by starting online premium memberships for customers who can get insight analysis to happening trends , designs , available suppliers , their pros and cons etc.
The do-it-yourself (DIY) market continues to grow and closely parallels the professional home-improvement market. DIY market growth is attributed to an increased presence of products, the personal satisfaction experienced, and the cost savings customers realize. A portion of the do-it-yourself market is the buy-it-yourself (BIY) market. Consumers are buying the product and arranging for someone else to do the fabrication andor installation. This is more expensive then the do-it-yourself approach, but less costly than buying finished products from other sources. It also provides similar feelings of creativity, pride, and individuality associated with direct creative involvement. This sense of participation in home decorating is an important factor for many of these committed customers.
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